“OUT-OF-THE-BOX” is a revolutionary event format created to fill a void, to offer Gulfood visitors and exhibitors places to go after their visit to the fair. They can continue business in the after Fair but at the same time recharge the batteries in style, away from the congested alleys of Dubai’s Trade Centre and Expo City.

At the same time Out-of-the-Box offers the opportunity to F&B and Hospitality UAE-based professionals (chefs, restaurateurs, retailers, distributors) to meet Gulfood goers in a efficient and orderly way.

Prima Classe has been a partner of Out-of-the-Box because is a unique opportunity to maximise trade show performances and market exposure in the UAE and GCC of its customers. In addition to the official OUT-OF-THE-BOX scheduled events, Prima Classe organizes tailor made activations for the food companies that assists. Companies can use this exceptional business generating container to invite their best clients or potential, in spaces and moments of quality.

UAE and international industry leaders, Michelin-starred chefs, and experts conduct and participate

Into Workshops, Masterclasses, Product demonstrations, Tastings F&B receptions by Michelin starred Guest chefs with ingredient sand products of partners.