Prima Classe & Italian Chamber of Commerce in the UAE
Over the years, working between Italy and the United Arab Emirates, I have come to understand that entering this market is rarely a linear process.
It is not only about opportunity—it is about understanding how the system works, building the right relationships, and being able to move from vision to execution with clarity.
It is from this perspective that the partnership between Prima Classe and the Italian Industry & Commerce Office in the UAE was established.
This collaboration reflects a shared intention: to support Italian companies not only in approaching the UAE, but in doing so with the right structure, awareness and preparation.
Where Institutions Meet the Market
What I value most in this partnership is the bridge it creates between institutional vision and the reality of operating in the market.
Through the Chamber’s initiatives—business forums, B2B meetings and sector-focused events—companies are introduced to the UAE in a structured and meaningful way. It is often the moment where interest takes shape and the market begins to feel tangible.
With Prima Classe, that first understanding is transformed into a concrete pathway. We support companies in navigating regulatory frameworks, establishing their local presence and defining how they position themselves within a competitive and fast-moving environment.
Together, these two dimensions create not just access to the UAE, but a journey that is more coherent, more informed and ultimately more effective.
Supporting Companies Beyond the First Step
In my experience, many companies approach the UAE with strong products and clear ambition, but without a full understanding of how the market operates. This partnership allows us to address exactly that gap.
It is not simply about entering the market. It is about entering it with the right foundations.
For Prima Classe, this partnership is a natural continuation of the work I have carried out over the years—building bridges between different markets, different systems, and different ways of doing business.
Turning international ambition into something concrete, structured and real.