Prima Classe Webinars
Conversations that help companies understand markets before entering them
Over the past two decades working between Europe and the Gulf, I have met many remarkable companies with strong ambitions to expand internationally. Yet one pattern appears frequently: many approach new markets with enthusiasm but without a clear understanding of how regulatory systems, institutional frameworks and commercial dynamics actually operate.
International expansion rarely depends only on the quality of a product. More often, success depends on preparation and a realistic understanding of how markets function. The Prima Classe webinar series was created precisely for this reason.
Sharing Practical Knowledge
Through the webinars organised by Prima Classe, regulatory specialists, industry experts and international operators come together to discuss the practical realities companies face when approaching global markets — particularly between Europe, the United States and the United Arab Emirates.
These sessions are designed to provide practical insight into regulatory pathways, compliance requirements and market access strategies, helping companies understand international markets before making strategic investments.
Regular Webinars and Institutional Invitations
Prima Classe organises regular webinars dedicated to international trade, regulatory developments and market access strategies. At the same time, I am often invited as a speaker in webinars organised by institutional and para-governmental organisations, including the Italian Industry & Commerce Office in the UAE (IICUAE) and other organisations engaged in international business cooperation.
These occasions allow me to share practical experience gained from more than twenty years working in Dubai and supporting companies navigating international markets.
Staying Informed in a Changing Global Environment
Markets evolve continuously — regulations change, compliance frameworks develop and geopolitical dynamics influence global trade. The Prima Classe webinars therefore serve both as a first orientation for companies approaching new markets and as an ongoing platform to remain informed about regulatory developments, market changes and emerging opportunities.