- About The Founder
Valeria Kuhar
Founder & Strategic Director — Prima Classe
Prima Classe was never meant to be a consultancy. It was built as a response—to a pattern I kept seeing.
European companies arriving in the Gulf with strong products, clear ambition, and real potential—yet without the structure required to translate that potential into something sustainable.
Ambition without positioning. Opportunity without continuity. Growth without protection.
In 2011, I founded Prima Classe to change this dynamic—replacing improvisation with structure, and market entry with what I define as commercial architecture.
Built From Within
My understanding of this market was never theoretical. It was built over time, through presence, experience and constant exposure to its realities.
Dubai has been both my home and my professional environment for more than two decades. I have seen it evolve into one of the most sophisticated and demanding business ecosystems globally—where credibility is earned, expectations are high, and execution is everything.
One principle has remained constant: The Gulf is not an export market. It is a positioning market.
What Prima Classe Represents Today
Over time, Prima Classe evolved beyond advisory.
It became an integrated platform where strategy, compliance, logistics and positioning are aligned—allowing companies not simply to enter the market, but to build a credible and lasting presence.
Because in the Gulf:
- trust consistently outperforms speed
- continuity creates real value
- structure defines long-term success
After more than twenty years in this region, one conviction remains unchanged:
We do not enter markets. We build positions. And in the Gulf, that is what truly makes the difference.