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PROUD OF THE UAE
PROUD OF THE UAE
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A Global Record.
A Global Platform.
Prima Classe – Co-Holder of a Guinness World Record
On 28 January 2026, Prima Classe became co-holder of a Guinness World Record in Dubai for the largest display of cheese varieties ever assembled, featuring 1,189 distinct cheeses.
The record was achieved by Elie Makhlouf (Lebanon) in association with Prima Classe (UAE) and officially recognised by Guinness World Records. Beyond the achievement itself, the Guinness World Record reflects Dubai’s growing role as an international meeting point for gastronomy, trade and collaboration.
The initiative brought together producers, hospitality professionals and industry partners in a celebration of global dairy craftsmanship and culinary diversity.
The Role of Prima Classe
Prima Classe contributed to the organisation and coordination of the record-setting display in Dubai, reinforcing its commitment to initiatives that combine food culture and market development.
Through its advisory, trading and showroom platform, Prima Classe supports international companies entering the UAE and GCC markets, facilitating connections with distributors, premium retail groups and hospitality operators.
This achievement reflects Prima Classe’s broader commitment to creating platforms where international excellence meets regional opportunity, supporting brands seeking to build sustainable presence in the UAE and the wider Gulf region.