- Timeline
Created a boutique consultancy bridging Italian excellence with the Middle East.
2011
Founded
Pioneering rolled-ice-cream concept combining artistry and innovation.
2015
Mister Frost®
Published 'Dubai' - Where the impossible becomes possible.
A reflection on Dubai’s transformation and entrepreneurial spirit.
A reflection on Dubai’s transformation and entrepreneurial spirit.
2019
Publication
Logistics Partner, World Italian Cuisine Summit.
Elevated Italian producers through curated showcases.
Elevated Italian producers through curated showcases.
2024
Collaboration
Formal partnership recognizing Prima Classe as the Chamber’s operational arm in the Gulf.
2021
Alliance with IICUAE
Launch of Prima Shop.
E-commerce and analytics platform for premium Italian F&B and beauty brands.
E-commerce and analytics platform for premium Italian F&B and beauty brands.
2025
Prima Shop
Official Office for CAAB and Rete Emilia Romagna Mercati. Acting as Italy’s institutional presence in the UAE.
Present
Official Office