Over the past two decades working between Europe and the Middle East, I have seen many excellent companies approach the Gulf with strong products but without a structure aligned with the realities of the region.

In most cases, the challenge was not the quality of the product. It was understanding how the market truly operates — from regulatory frameworks and distribution dynamics to buyer expectations and commercial timing.

Prima Classe was created to bridge this gap.

Through a combination of strategic advisory and long-standing regional relationships, we help companies translate their strengths into a clear and realistic market strategy. Our work begins with a focused market assessment: positioning, pricing logic, regulatory requirements and the most effective route-to-market across retail, Ho.Re.Ca. and emerging digital channels.

At the same time, we activate the regional ecosystem surrounding the market — distributors, hospitality operators, retailers and institutional partners — ensuring companies enter the region with the right partners and a structured commercial direction.