Our Manager of Omnichannel Strategy and Growth is responsible for defining and executing the digital and e-commerce roadmap to drive online sales, brand visibility, and omnichannel growth. This role bridges strategy and execution, ensuring a seamless customer journey across digital touchpoints while aligning closely with retail, marketing, and operations teams.

Key Responsibilities

Strategy & Planning

• Develop and own the e-commerce and digital strategy, aligned with overall business and brand objectives.
• Define short-, mid-, and long-term roadmaps for online growth, platform development, and digital capability building.
• Identify new digital opportunities, channels, and partnerships to accelerate growth.

E-commerce Performance

• Own online sales performance, conversion, AOV, traffic, and customer acquisition KPIs.
• Optimise the e-commerce platform for UX, content, merchandising, and checkout performance.
• Lead product listing, pricing coordination, promotions, and online assortment strategy.

Digital Marketing & Growth

• Work closely with marketing teams and agencies to drive traffic through paid media, SEO, CRM, social, and performance marketing.
• Ensure digital campaigns are commercially focused and conversion-led.
• Oversee customer journey, retention, and loyalty initiatives across digital channels.

Omnichannel Integration

• Collaborate with retail and operations teams to enable click & collect, ship-from-store, returns, and unified customer experience.
• Support new store launches with digital activation and localised online strategies.

Data, Analytics & Reporting

• Track, analyse, and report on digital performance metrics and ROI.
• Use insights to continuously refine strategy, improve conversion, and enhance customer experience.
• Ensure dashboards and reporting are clear, actionable, and aligned with leadership expectations.

Stakeholder & Partner Management

• Manage relationships with platform providers, agencies, and technology partners.
• Work cross-functionally with merchandising, supply chain, finance, and IT teams to ensure smooth execution.